To say that the Super Bowl is huge for broadcasters would be an understatement.

Since 1967, the best teams from each of the NFL’s conferences have met in the Super Bowl to determine the league champion. The Super Bowl’s history is so revered that even the simplest of descriptions, such as “The Catch” and “Philly Special,” can bring up vivid memories, and virulent reactions depending on a fan’s perspective.

Nine of the 10 most-watched individual programs in American television history are different iterations of the Super Bowl, the one exception being the series finale of M*A*S*H. Advertisers spend millions just to get mere seconds of airtime to showcase their commercials in between moments of the game.

Super Bowl 52 was the second-highest scoring Super Bowl of all time and had a combined 1,151 yards of offense. Those 1,151 yards were the most in any game this season, regular or postseason, and set the all-time record for the most combined total yardage in a playoff game.

But despite the risks, which the players know well, the NFL’s tough-guy mentality resists change, and players have bristled against new rules designed to lighten the impact.

“I understand they want the sport to be safer,” All-Pro safety Troy Polamalu says in the book. “But eventually you’re going to start to take away from the essence of this game, and it’s not really going to be the football that we all love.”

Not bad company.

“It’s very impressive what they’ve done, continue to accomplish,” Rodgers added. “They get guys to buy into what they’re doing, get them to fall in line, and they win. That’s what they do. It’s impressive to watch because you know how difficult it is to get there.”

Even Brady, who claimed his third NFL MVP award this season, can’t quite believe the success he and Belichick have enjoyed over the years.

“To be here once is incredible,” Brady said last Monday. “To be here eight times? That’s NHL Jerseys China crazy. I’ve been blessed to play for the best coach in the history of Wholesale NFL Jerseys Free Shipping football. I’ve been very lucky.”

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